The Sochi 2014 Cultural Olympiad, alongside Games General Partner, Sberbank, has organized another Red Rocks music festival tour. The first concert was held in Sochi on April 27. The festival will travel across Russia visiting 17 cities during 2013.
This year, fans will be given a unique opportunity to participate in performing the fans' anthem of the Sochi 2014 Olympic Games, together with the artists of the Red Rocks project.
On the 27 April 2013, Sochi became the starting point for the show which will bring together 17 Russian cities (Sochi, Astrakhan, Chita, Khabarovsk, Vladivostok, Ulan-Ude, Kemerovo, Barnaul, Chelyabinsk, Izhevsk, Cherepovets, Murmansk, Arkhangelsk, Tolyatti, Nizhny Novgorod, Tula and Lipetsk) and unite sports and music fans.
The Red Rocks festival will give everyone the opportunity to become part of Olympic history and listen to the some of the best of contemporary musicians around.
As part of the Sochi 2014 Cultural Olympiad, the Red Rocks festival will be held for the second year in a row. The first concert took place in Sochi in 2011, in the mountains of Krasnaya Polyana where the idea for the Red Rocks project was first conceived.
In 2013, the Red Rocks tour promises to delight music fans with a great line-up. On April 27, world-famous Latvian band Brainstorm, Russian rock band TOKIO and group Gradusy performed on the stage of the sea port in the center of Sochi. British group Morcheeba headlined the festival.
President of the Sochi 2014 Organizing Committee, Dmitry Chernyshenko:
"We are grateful to our General Partner Sberbank, for helping us to put on this festival. The Red Rocks project has become the pride of the Sochi 2014 Cultural Olympiad. This year, the show will bring together thousands of people across Russia and will serve to build momentum as we edge closer to the Games."
Stanislav Kuznetsov, Deputy Chairman of the Management Board of OAO "Sberbank of Russia":
"Here at Sherbank, we believe it’s important to support projects that bring the country together. The Winter Olympic Games is a great event for Russia. The Red Rocks Festival has made it possible for everyone to participate in the Olympic Movement, providing a celebration for residents of Russian cities and involving them in the Fans' Anthem."
The Red Rocks festival will visit 17 cities in Russia and will end in mid-September 2013. The festival route was mapped out to cover all regions of the country.
Note to the editor
The Sochi 2014 Cultural Olympiad
2013 - The Year of the Museum
The fourth year of the Sochi 2014 Cultural Olympiad is dedicated to museums. As always, the organizers of the Winter Games will present the public with cultural events. They include: Exhibitions, shows, competitions, festivals, and special exhibitions, forums, workshops and educational programs that will be held throughout the country.
The Year of the Museum will include a large number of exhibitions of Russian and foreign art, in both public and private museums. At the exhibitions, visitors will be able to take a close look at some of the masterpieces of classical and contemporary art, in all genres. In addition, as part of the Cultural Olympiad, there will be theatrical screenings, concerts, and other creative activities.
The Sochi 2014 Cultural Olympiad is a unique project by the organizers of the Games, offering the best cultural events in the country. In 2014, visitors to the Olympic host city will be able to admire not only the sports competitions, but also Russia's cultural diversity, at dozens of special sites located in Sochi and Krasnaya Polyana. Since 2010 the Sochi 2014 Organizing Committee, along with other regions, has been carefully selecting the best that Russian culture has to offer.
Between 2010 and 2014, thousands of diverse cultural events will take place throughout the country. Each year of the Cultural Olympiad is dedicated to a particular art form: 2010 was the Year of the Cinema, 2011 - the Year of the Theater, 2012 - the Year of Music, and 2013 is the Year of the Museum.
The nationwide scale of the project will make it possible to get every resident of the country involved in this grand celebration of culture, whilst preserving and increasing the cultural riches of our country. You can keep track of all the events in the Cultural Olympiad at the following site: www.culture.sochi2014.com
The OAO "Sberbank of Russia" is a major Russian bank that owns approximately one third of the assets of the Russian banking sector. The founder and main shareholder of OAO "Sberbank of Russia" is the Central Bank of the Russian Federation, which owns 50% of the authorized capital and one voting share. Other shareholders of the bank are international and Russian investors. More than 100 million individuals and approximately 1 billion businesses use the services of Sberbank. The bank has the largest branch network in Russia with more than 18,000 departments and internal structural divisions. The bank's foreign network comprises bank subsidiaries, branches and representative banks in 20 countries, in the CIS, Central and Eastern Europe, and Turkey.
OAO "Sberbank" is the General Partner of the XXII Olympic Winter Games of 2014 in Sochi.
The Bank of Russia's general license for carrying out banking activities is 1481. Official website of the bank - www.sberbank.ru
Red Rocks is a wide-scale music project that aims to get as many people in Russia involved in the Olympic Movement.
The idea for the project originated in the mountains of the Krasnaya Polyana where the Olympic competitions will take place.
The first festival, which has become a real cultural event for the region's tourists and residents, took place in 2011, 1500 meters above sea level, and was sponsored by Sberbank. This unique festival, in which well-known artists participated, has brought even more attention to the host city of the Sochi 2014 Games.
Having received the status of participant in the Cultural Olympiad, Red Rocks continued to grow, launching a massive tour of 40 Russian towns in 2012 with the aim of creating a people's anthem for the Sochi 2014 fans.
Red Rocks did not miss out on the majestic events of summer 2012 and organized concerts to support the Russian Olympic team in London.
Thanks to Red Rocks, every single person in Russia has the opportunity to become involved in the Games: During each concert, spectators took part in the recording of the anthem for the fans of the Olympic Games of 2014 in Sochi. This will be the main song to be played at the sports sites of the upcoming competitions.